Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Canisters to rev up sales

Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters.
Print Reprint
FILED IN:  Package design  > Structural
     

Citing the need for a “self-selling” package Danbury CT-based Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters. Launched in August the filters are shaking up the automotive aftermarket because they’re said to extend the interval between oil changes from 3 to 7 miles.

“We feel our pack reflects how unique the product inside is and clearly communicates that message to consumers” says Jim Brown senior product manager at Honeywell. The can costs about 6 or 7¢ more than a typical folding carton says Brown.

Supplied by Sonoco (Hartsville SC) the canister is spiral-wound of two plies of recycled paperboard plus an HDPE/kraft liner for enhanced strength. The paper label from Castle Pierce (Oshkosh WI) is flexo-printed in six colors plus aqueous coating. An orange overcap accentuates the label graphics.

FRAM makes the new filter in a variety of sizes so Sonoco provides nine can sizes in three diameters (300 307 and 401) ranging from a 300x310 for small filters to a 401x512 for larger filters.

FRAM outsources the packaging of the filters to a contract packager. That firm seams on an aluminum ring-pull top to keep unscrupulous consumers from moving the $9.99 filter into a carton bearing a lower price tag.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.