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Article | September 13, 2011
Bomb Lager launches in cans
Bomb Lager, a new craft beer from New York-based Bomb Beer Co., has launched in 12 oz. cans.
Bomb Lager is committed to building a brand that embodies artistic expression and creativity, as well as easy drinking. Every production of Bomb Lager will feature a new can design developed by a local street artist. East Village artist Billy Miller came up with the unique graphics for the inaugural can. Rexam produces the can for Bomb Lager. “We are excited to offer consumers a craft beer for the masses. Bomb Lager is a beer with a subtle complexity that is inviting, rewarding, and a perfect fit for everyone’s table,” says Mike Raymond, managing director, Bomb Beer Co. “Along with creating a quality product, Bomb Lager is about artistic expression, so we wanted a package that people would want to see and be seen drinking. In fact we placed our recently updated recipe in Billy’s ‘Black Can’ design, which is as refined and exciting as the beer within it. Our Rexam cans are the perfect canvas, and we look forward to utilizing our partnership with them to build our brand and our business.”Bomb Beer Co. chose to launch their beer in an aluminum can because it offers the best canvas to display the artwork that is a key part of the brand. In addition, cans completely block out light, which helps beer stay fresh longer. Cans are also more widely accepted at outdoor venues and are the best environmental and sustainability choice, with a recycle rate at more than double any other beverage package, notes Rexam. Bomb Lager is currently available in select retail locations in New York State, with plans to expand distribution throughout the year.
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