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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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FILED IN:  Package design  > Structural
     

To accommodate the new beverage “technology” the design company dressed the bottle in a flexo-printed silver-colored label with symbols and graphs that reflect the hi-tech image. A grainy black and white graphic of a sport which varies depending on flavor is displayed prominently on the front of the label. This product is currently available in select markets across the United States.

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