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Beverage > Drinks
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December 31, 2000
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When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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To accommodate the new beverage technology the design company dressed the bottle in a flexo-printed silver-colored label with symbols and graphs that reflect the hi-tech image. A grainy black and white graphic of a sport which varies depending on flavor is displayed prominently on the front of the label. This product is currently available in select markets across the United States.
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