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Award-winning design

Libby Perszyk Kathman recently won an award given by the London International Advertising Award (LIAA) committee for its work on RCA’s Ultimate Performance Cables.
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FILED IN:  Package design  > Structural
     

This winning package design entry in the computer software/electronics category is a high-tech-looking clamshell housing 6’ component video and optical digital audio cables. It delivers a balanced expression of brand equity through use of a proprietary shape and color and within a consumer-friendly architecture. Together these elements create an impactful retail presentation with clear and easy-to-understand product communication. The LIAA nominated three LPK packaging designs this year as finalists: Mr. Clean Auto Dry RCA M5 and RCA Ultimate Performance Cables. Established in 1985 the LIAA included entrants from 70 countries.

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