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Article | February 28, 2001
Amboy touts single-serve cheese
Amboy Specialty Foods’ Poucheze is a 3-oz shelf-stable pouch of pourable cheese that provides a foodservice alternative to single-serve cups, larger pouches or #10 cans.
The Dixon, IL-based Dean Foods subsidiary introduced the pouch last July, for its José brand. It markets two cheese flavors in the pouch to schools and universities, fast-food outlets, stadiums and hotels. Pouches are also sold to food processors as part of a meal “solution,” for home-meal replacement offerings, and to convenience stores.Poucheze is filled aseptically on a twin-tube form/fill/seal pouching system from Enhance™ Packaging Technologies (Whitby, Ontario, Canada), a subsidiary of DuPont Canada. Shelf life is one year. The 3-mil film from Enhance includes a barrier layer of ethylene vinyl alcohol.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014“Poucheze has been enthusiastically received so far,” says Jennifer Gusse, Amboy’s director of marketing. The main differences between the Poucheze package and its predecessor are graphics. A “tear here” printed instruction and a black line show users how to open the pack. This replaces a clear notch. “And there’s much more of a consumer-oriented design with this pack,” Gusse says, noting the colorful brand name on the front panel. The film is reportedly flexo-printed in six colors. Gusse credits the design to Johnson Marketing (Orland Park, IL). Amboy sells Poucheze in 175-count cases. (JB)
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