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Package Design Workshop Video Shorts: Multi-tier branding

David Kendall from Seattle-based Kendall Ross analyzes design strategies used in multi-tier branding -- what connotes the high end, the low end and the undifferentiated middle?
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FILED IN:  Package design  > Strategy
     

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The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

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