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Package Design Workshop Video Shorts: Affordable Luxury

Lisa Baer of Baer Design a Chicago-based strategic branding and identity firm takes a look at "affordable luxury" where packaging can entice consumers to spend a little more as a "me" treat.
FILED IN:  Package design  > Strategy



Would you like to be a guest critic for Package Design Workshop Video Shorts? Please contact us for consideration.

The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

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