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Olive oil gets personal

Online Boutique allows visitors to custom-design oil and vinegar products and packaging, with 30 label templates available that can be personalized with images and copy.
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FILED IN:  Package design  > Strategy
     

The Olive Oil Source, a producer of olive oil-related products, has added creative new label options to their Web site-based Boutique, which allows visitors to create custom-labeled bottles of oil and vinegar. Through a simple, five-step interactive process—this includes selection of the product, the label, the bottle design, and the shrink-wrap color, as well as a final view of the finished product—Boutique customers can build personalized bottles, crafting individualized messages and images of their own creation on the label.

With the addition of new label designs, such as holiday and New Year’s graphics, The Olive Oil Source now offers 30 individual templates, ready to customize with personalized messages. The simplified order system lets customers place favorite photos from their own digital library onto a wide selection of label designs and add a personalized greeting on both front and back labels. Selecting from many different bottle sizes and styles, filled with popular olive oils and flavored vinegars, shoppers can customize products for any occasion, creating one-of-a-kind gifts, invitations, or announcements, with no limit on order size.

“Finding that perfectly unique gift for friends and family couldn’t be easier. This season, you can send your annual holiday greeting or family photo on a beautiful bottle of olive oil or vinegar instead of a card,” says Antoinette Addison, vice president of The Olive Oil Source. “The new customizable label designs marry our best-of-line product selections with a full array of package configurations.”

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