Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Video |

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
Print Reprint
     

Rick Barrack of CBX chose Stewarts Fountain Classics, steeped in nearly a century of tradition. Will Burke of CB'a Brand Engine chose Orangina, France's top-selling carbonated citrus drink with a strong U.S. presence. David Padula of p design lab chose Miller 64, a fascinating redesign of an unchanged product, Genuine Draft Light. Each brand is well established but uses a different strategy to convey a unique identity.

A question for you who watch this episode: What would you change if you were to take-on a redesign? Hope to see you in the comments section.


Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.

For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.

Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.