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Video | January 3, 2011
Retail-ready personalized packagingRetail-Ready Personalized Packaging (RRPP), developed by FASTechnology Group, is a cost-effective method of increasing sales volume and frequency at local retail stores by connecting with consumers on a more direct and personal basis.
RRPP replaces the generally expensive short-run custom packaging that CPG companies have traditionally used with a more cost-efficient method designed to capture consumer attention—and dollars—in the retail aisle. It’s an adaptation of a tried-and-true method used for years in the commercial printing industry, where catalogs, magazines, and other publications are personalized during the collation, binding, and palletization process and then distributed efficiently to millions of individual consumers nationwide. With the spread of variable digital imaging and control technology, FASTechnology Group sees the opportunity for CPG companies to personalize their products right down to individual shopper as a way to beat competition in creating loyal and profitable customers. The idea is for CPG companies to use variable digital printing on their packaging to support and connect with consumer interest in local sports, performing arts, education, and the like.
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