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Sam's Club’s introduces Simply Right vitamin line

Reformulated vitamin and supplement line replaces Sam’s Club Member’s Mark line, using package design based on member feedback.
FILED IN:  Package design  > Redesign
Sam’s Club introduces a new Simply Right line of vitamins and supplements in refined packaging featuring a fresh new look and design innovations based on member feedback. The Simply Right line replaces the Sam's Club Member's Mark line, and is part of the overall Simply Right brand, dedicated to providing healthful, gentle, and safe personal care products for the entire family. The new line is designed to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills.

To increase awareness and reduce widespread uncertainty about the healthy benefits of a vitamin and supplement routine, mobile phone users and Sam's Club members can scan new QR codes on every bottle of Simply Right vitamins, leading to brief, informative videos by acclaimed Naturopathic Physician Dr. Andrew Myers.

Sam's Club, a division of Wal-Mart Stores, Inc., refers to itself as the nation's eighth-largest retailer and a leading membership warehouse club offering products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China, and Mexico.

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The Simply Right vitamin and supplement line includes Triple Strength Fish Oil (1400 mg; 150 ct.), Glucosamine HCl (1500 mg - 240 ct.), and Vitamin D3 (2000IU - 400 ct.).

"We know many of our members have made a resolution to be healthier in the New Year, and in addition to a healthy diet and active lifestyle, members can rely on Simply Right vitamins to supplement the necessary nutrients needed for their overall health," says Jill Turner-Mitchael, senior vice president of Health and Wellness for Sam's Club. "Sam's Club is pleased to provide our members with a broad range of high quality vitamins to meet each member's needs at an extraordinary value, affordable for the whole family."

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