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Package Design Workshop Video Shorts: Contemporizing Heritage Brands

How do you revitalize a class brand without sacrificing decades of priceless brand equity? Little Big Brands' John Nunziato looks at several recent successful examples.
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FILED IN:  Package design  > Redesign
     

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The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

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