- Contract Packaging
- Packaging Leaders
- Calendar of Events
Photo | September 21, 2012
Pepsi NEX Zero comes with attached prizeBy Rick Lingle, Contributing Writer
Click to expand to see package details
Nintendo collectors will appreciate the free bonus.
Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this unusual pairing of a bagged Nintendo “Dragon Quest X” monster figure with a single-serve bottle of Pepsi brand NEX Zero (bottled by Suntory, Osaka) sells for 147¥/USD $1.88. A band on the flex-packed figure, complete with tiny stand, fits over the bottle top. Consumers can collect 16 different figures in the promotion, which reportedly launched in July.
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.