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Snack-cake carton graphics are contemporized

New packaging graphics for Mrs. Freshley’s brand of snack cakes and pastries provide a fresh and contemporary look; contest celebrates new packaging launch.
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FILED IN:  Package design  > Graphic
     

Mrs. Freshley’s, an award-winning line of snack cakes and pastries from Flowers Foods, has unveiled a brand new look: Packaging with a bright, modern design that complements a new logo unveiled earlier this year.

The updated packaging provides product descriptions and includes appetizing photos on the front panel of the multipack cartons, while the film-wrapped, single-serve packs have a clear window area showcasing the product. Consumers can now learn more about Mrs. Freshley’s from the “Wide Variety of Quality Snacks” section on the back of the boxes.

“While the new packaging honors the Mrs. Freshley’s tradition, the photography and more contemporary design make the statement that this is the snack of today—on the go or anytime,” says Brent Bradshaw, vice president of brand marketing. “This new look will grab the attention of not just Mrs. Freshley’s fans, but new customers as well.”

The brand also is launching the “Spot the Mrs. Freshley’s Sweet New Look” giveaway. Snap a picture of the new packaging and submit it on Mrs. Freshley’s Facebook page. Every week, 20 fans will be selected at random to win a package of Mrs. Freshley’s products. The contest culminates with a grand-prize giveaway—free Mrs. Freshley’s for a year. The contest ends May 26, 2013.

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