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Article | September 14, 2011
Simplicity differentiates Australian beer brand
For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Described by McLaren as a "vivacious, fruity ale with a burnished gold aura and a fine haze," Vale Ale is produced in one of Australia's premier wine regions, along with a Vale Dry variety. Notes Parallax, "To quickly get noticed, Vale Ale had to claim its own brand space immediately," which it has done with sleek single-serve bottles bearing silver and black labels with a dot-like motif and minimal typography. Silver and black twist-off caps complete the contemporary look for Vale Ale and Vale Dry, respectively. Image courtesy of Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014Lovely Package.
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