- Contract Packaging
- Leaders in Packaging
Article | September 14, 2011
Simplicity differentiates Australian beer brand
For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Described by McLaren as a "vivacious, fruity ale with a burnished gold aura and a fine haze," Vale Ale is produced in one of Australia's premier wine regions, along with a Vale Dry variety. Notes Parallax, "To quickly get noticed, Vale Ale had to claim its own brand space immediately," which it has done with sleek single-serve bottles bearing silver and black labels with a dot-like motif and minimal typography. Silver and black twist-off caps complete the contemporary look for Vale Ale and Vale Dry, respectively. Image courtesy of Lovely Package.
Related Sponsored Content
E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.