Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Shrink labels deliver flexibility for small-batch vodkas

Etched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category.
Print Reprint
FILED IN:  Package design  > Graphic
     

Carlos Guillem is one brand owner leading this trend by introducing one of the first glass vodka bottles decorated with a full-body shrink label for his DeLos Vodka.

Guillem says the distinctive label perfectly complements his vodkas, which are handcrafted in small batches and packaged in 50-mL, 750-mL, and 1.75-L bottles. The label also provides the flexibility to quickly launch new sizes and flavors.

The label uses Eastman’s Embrace LV copolyester film, which also supports Guillem’s sustainability goals. The film is easily removed to maximize the recycling of the bottle by eliminating the possibility of ink from being printed directly on the glass surface.

“Next to all of the clear glass bottles, we really wanted our packaging to pop on the shelf,” Guillem says. “The full-body shrink label enabled us to deliver that impact while still giving us the flexibility to create promotional packages and launch new flavors.”

DeLos’ package was not without challenges, and printing was one of them. Black is a challenging color to achieve on shrink sleeves, says John McDowell, president of McDowell Label, which printed the labels. To achieve the desired look, high-definition UV ink was used to create a rich black color that couldn’t be achieved either by printing on the bottle surface or through etching, McDowell notes.

The brand is distributed in Dallas/Forth Worth, and Guillem plans to launch statewide distribution in February.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.