OFF THE SHELF: General Mills tries retro packs at Target
Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:
Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611





























































































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