Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Russian toothpaste carton goes 'green'

Bionica is said to contain 94.2% natural components.
FILED IN:  Package design  > Graphic
Sustainability seems to be taking hold in areas one might not equate with environmental concern. Take Bionica toothpaste, for example. It is marketed as “Bionica: a green land,” by R.O.C.S. (Remineralizing Oral Care Systems), and manufactured by DRC (Distribution Retail Co.) Group, Russia. The company sells various oral care products, including toothpastes, toothbrushes, mouthwashes, and mouth sprays, developed by WDS Laboratory (World Dental Systems), Russia-Switzerland.

After inquiring, all the packaging information made available was that the “package is made of standard cardboard using up-to-date, standard European equipment for making oral care products.” A press release addressed the package’s design, saying, “The toothbrush package is decorated with three fragments of paintings by Wassily Kandinsky, [a] Russian famous abstract painter. The design of toothpaste Bionica Whitening is made in the best traditions of Japanese art school, implement[ing] the eco-style and point[ing] to the excellent effect of the product.”

Bionica is said to contain 94.2% natural components, “with no fluorine, flavors, colors, or sodium laurel-sulfate. Medical and preventive toothpaste Bionica is recommended for the whole family. Its formulation makes it safe for use by children under 6 years old.” A press release on Bionica touted several medical benefits. It’s uncertain where the product is sold geographically. For more information, visit www.rocs.ru
ADVERTISEMENT
.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.