Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Print
FILED IN:  Package design  > Graphic
     
Graci Premium Cider is crafted from crushed seasonal apples, pears, and grapes, "sun-kissed in the South West region of Western Australia," says Harvey River.

The packaging of the cider reflects the tradition and heritage of the Harvey orchards, which have been operating for many decades in Western Australia. The label features the 1947 red Dodge Ute which has been used to cart fruit around Harvey Fresh orchards and the Harvey River Bridge Estate vineyards since their establishment, and is still used today. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colors and vintage typefaces.

Source: Lovely Package

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.