- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Article | September 14, 2011
Retro label reflects vineyard's heritage
According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Graci Premium Cider is crafted from crushed seasonal apples, pears, and grapes, "sun-kissed in the South West region of Western Australia," says Harvey River.
Source: Lovely PackageLearn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
The packaging of the cider reflects the tradition and heritage of the Harvey orchards, which have been operating for many decades in Western Australia. The label features the 1947 red Dodge Ute which has been used to cart fruit around Harvey Fresh orchards and the Harvey River Bridge Estate vineyards since their establishment, and is still used today. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colors and vintage typefaces.
Source: Lovely Package
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.