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Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
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Graci Premium Cider is crafted from crushed seasonal apples, pears, and grapes, "sun-kissed in the South West region of Western Australia," says Harvey River.

The packaging of the cider reflects the tradition and heritage of the Harvey orchards, which have been operating for many decades in Western Australia. The label features the 1947 red Dodge Ute which has been used to cart fruit around Harvey Fresh orchards and the Harvey River Bridge Estate vineyards since their establishment, and is still used today. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colors and vintage typefaces.

Source: Lovely Package

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