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Article | September 14, 2011
Retro colors and patterns put 'glee back in tea'
Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.
According to Creneau International, it drew design inspiration while tasting "Barú's finest fluffy, swirly, and nutty chocolates and sipping from their sensational chai tea," to create a range of packaging that "put the funk back in the chocolate and the glee back in the tea."
Reads information on the design from Lovelypackage.com, "the best chocolates are little bites of happiness, and the designers wanted the packaging to show just that. Adorned with retro colors and patterns, central to each wrapping is the signature element of the brown rectangular bar with the round Barú logo in it. The packaging features an array of typefaces reflecting the crazy playfulness and wonderful taste sensations."
Source: Lovelypackage.comLearn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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