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Refreshed packs reflect improved Luvs diaper

FILED IN:  Package design  > Graphic
When Luvs baby diapers introduced a new diaper with a Heavy Dooty Protection design, it wanted a package that clearly reflected an enhanced diaper-changing experience for parents.

The result is a package upgrade that emphasizes the Ultra Leakguard protection of the diaper that keeps wee ones drier and presents a visual reflection of that enhanced state of exuberance: updated photography of a crawling, smiling toddler. The new package also includes a back panel that provides parents and caretakers with additional product information.

“Here at Luvs, we understand that even when using a great, reliable product, diaper duty isn’t always the most pleasant task to undertake, so we’re always searching for ways to make the diaper-changing experience more enjoyable for parents and their kids,” says Dominic Iacono, brand manager for Luvs baby diapers.

“We’ve listened closely to consumer insights, and we’re thrilled to offer parents a new look with Ultra Leakguards and the Heavy Dooty Protection design.”

Consumers surveyed preferred the new package by 3-to-1 over the brand’s previous package. Luvs baby diapers are available in sizes newborn to age 6 and are marketed at mass merchandisers, discount, and grocery stores.

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