Download this free, 93-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid. Learn more »»
Read More on:
Package design > Graphic
Package design > Redesign
Article |
November 28, 2010
Send to Kindle
Send to KindleRefreshed packs reflect improved Luvs diaper
By
When Luvs baby diapers introduced a new diaper with a Heavy Dooty Protection design, it wanted a package that clearly reflected an enhanced diaper-changing experience for parents.
The result is a package upgrade that emphasizes the Ultra Leakguard protection of the diaper that keeps wee ones drier and presents a visual reflection of that enhanced state of exuberance: updated photography of a crawling, smiling toddler. The new package also includes a back panel that provides parents and caretakers with additional product information.
“Here at Luvs, we understand that even when using a great, reliable product, diaper duty isn’t always the most pleasant task to undertake, so we’re always searching for ways to make the diaper-changing experience more enjoyable for parents and their kids,” says Dominic Iacono, brand manager for Luvs baby diapers.
“We’ve listened closely to consumer insights, and we’re thrilled to offer parents a new look with Ultra Leakguards and the Heavy Dooty Protection design.”
Consumers surveyed preferred the new package by 3-to-1 over the brand’s previous package. Luvs baby diapers are available in sizes newborn to age 6 and are marketed at mass merchandisers, discount, and grocery stores.
- »Luvs
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
Comments(0)
Add new comment