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Package design > Graphic
Dairy > Yogurt
Venue > Private label
Video |
May 9, 2011
Private-Label Smackdown: Tesco takes on name brand yogurts
Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.
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