Video | July 18, 2012

Private Label Smackdown: Farm Fresh Logo Confusion

Pamela Long, of the design agency Little Big Brands, discusses the inconsistencies in the Whole Foods and Stew Leonard's store brands.

By Pamela Long, Contributor

Comments(1)

Comments

private label smackdown

Permalink Submitted by Mike Zographos (not verified) on Fri, 07/20/2012 - 23:28

Great article! Very informative and a wonderful critique of all the packaging. Personally, I think the best way for companies to keep consistent is to use style guides . Then at least all the designers will be on the same page. Thanks again!

Add new comment

E-BOOK SPECIAL REPORT

45 Best Package Designs

Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.

service: Package design

Berlin Packaging

| Visit Site

Containers, closures, and dispensing systems. Plastic, glass, and metal.
»
Berlin Packaging is North America’s premier supplier of plastic, glass, and metal containers and closures. We supply billions of items annually along with package design, financing, consulting, warehousing, and logistics services for customers across all industries.

Design
Warehousing
Packaging
Execution
CP Flexible Packaging

Anthony F. Vaudo,
CEO

| Visit Site

Flexible packaging, roll stock, stand up pouches, resealable features and shrink sleeves
Synerlink USA, LLC

Harry Marovskis,
Director of Sales Synerlink USA

| Visit Site

Engineering packaging lines, Form-Fill-Seal machines,overwrapping machines, case-packers
»
Learn how we support our clients starting at the product and packaging design phase, continuing to full-line industrial optimization and complete line engineering with performance warranties. Discover our innovative and cost-effective solutions for dairy, food, beverage,...

Horizontal-FFS-machine
Paperboard sleeving machine
ultraclean-piston-filler
Paperboard sleever/casepacker
Unisource Worldwide, Inc.

Darin Tang,
President – Packaging Solutions Group

| Visit Site

»
We provide innovative and sustainable solutions to help enterprise-level companies improve their bottom-line performance. These highly efficient solutions include product packaging and fulfillment, paper and print management, facility supplies and supply chain logistics.

Product and Packaging Testing
Rapid Prototyping
Stretch Wrapping Solutions
Package Design