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Private Label Smackdown: Farm Fresh Logo Confusion

Pamela Long, of the design agency Little Big Brands, discusses the inconsistencies in the Whole Foods and Stew Leonard's store brands.
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FILED IN:  Package design  > Graphic
     

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Great article! Very informative and a wonderful critique of all the packaging. Personally, I think the best way for companies to keep consistent is to use style guides . Then at least all the designers will be on the same page. Thanks again!

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