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September 2, 2011
Private Label Smackdown: Creating personality for private-label brands
Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."Would you like to be a guest critic for Private Label Smackdown? Please contact us for consideration.
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