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Article | October 10, 2010
Polish distiller employs traditional packaging for premium vodka in U.S.
Relic bottle and tattered label used to launch Wódka, marketed as a premium rye vodka sold at an honest price.
While walking through the Polmos Bialystock distillery in Eastern Poland, Wódka founder James Dale discovered a relic from Poland's communist era: a blue bottle with a slightly tattered label that simply read "Wódka," the Polish word for " vodka," sitting on a display shelf. Intrigued, Dale researched the mystery bottle. The Polmos distillery, the leading vodka producer in Poland, was a state-owned monopoly founded in the late 1920s that controlled the spirits market, namely because the communist authorities forced all distilleries to become a part of the monopoly. Retaining that original bottle's minimalist design, Wódka aims to stick to its working-class roots by producing quality vodka that’s accessible to everyone. Wódka is distributed in North America by Panache Imports. Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014Glass bottles are supplied by Tur in Poland, with filling done by Polmos Bialystok on rotary filling machinery from Krones, at speeds around 500 bottles/min, depending on bottle size. In the U.S., Wódka is sold in 200-, 750-, 1-, and 1.75-mL sizes. Aluminum closures are provided by DGS SA and G-3 Enterprises. Bottle labels and cartons are supplied by Cezar. Labeled, filled, capped, packed, and palletized bottles are shipped via ocean freight to Western Carriers, a North Bergen, NJ-based wine and spirits warehouse and transporting firm, prior to shipment to U.S. distributors. Wódka, a clear, triple-filtered spirit, is available nationwide for as low as $8.99 per 750-mL bottle. It aims to debunk the myth that price, packaging, and its resulting marketing is indicative of genuine taste and quality.
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