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Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols

Designers Rochelle Martyn and Lisa Simpson of Monday Collective explore how simple, well-executed icons and symbols can help a brand stand out on shelf. Examples include Honeydrop, Target's up & up, Pret, and Pom Wonderful.
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FILED IN:  Package design  > Graphic
     

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The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

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