Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

New cans tout cane sugar

 
Print
FILED IN:  Package design  > Graphic
     
Hansen Beverage Co., Corona, CA, has introduced a new look for its line of sodas sweetened with cane sugar. The beverages are packaged in 12-oz aluminum cans supplied by Ball Corp. Packaging graphics were created by Deutsch Design Works.

The two-piece cans are dry offset litho-printed in six colors. Prepress work is done by VN Graphics, and inks are formulated by INX International.

Hansen vp of marketing Blair Owens says, “The response to the new graphics has been very positive. Some retailers have experienced a double-digit lift in sales since we revamped the graphics and added an eight-pack option to the existing standard six-packs.”

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.