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Article | November 7, 2011
Colors convey brand essence
Muted colors capture natural spirit of seaweed-based personal care line.
Seavite of Ireland has relaunched its skin and haircare products based on organic seaweed. The range comprises moisturizing products for the face, revitalizing products for the body, and illuminating and replenishing products for the hair.
Products are packaged in 500- and 250-mL HDPE tubular bottles, a 250-mL Quartz jar, and 75 and 250ml tubes—all from M&H Plastics. Packages were printed in-house by M&H in soft, muted colors that are in line with the natural positioning of the brand.
Says Seavite co-founder Kaye Mulrooney, “Seavite products are all about making people feel good in both mind and body. We believe this new range will help unwind, de-stress, and revitalize. M&H helped us develop packaging across the whole range which we believe conveys our brand essence in a distinctive style.”
Seavite products are widely available in department stores, pharmacies, and health food shops across Ireland, and can also be purchased via Seavite’s Web site.
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