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Article | September 14, 2011
Amber beauty fits for first super-premium maple syrup
According to maker Crown Maple Syrup, its line of Amber Syrup, in Light, Medium, and Dark varieties, sets a new royal standard for purity and quality by pairing the best nature has to offer with artisan craftsmanship and breakthrough processing techniques
The creation of a distinctive brand identity and visual brand language for the super-premium maple syrup was the work of Studio MPLS, notes Lovelypackage.com. The site adds, "Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the real maple syrup and the sophisticated state-of-art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral."
Among the comments offered up about the 12.5-oz glass beauty on Lovelypackage.com were: "GORGEOUS," "Yum!!" "Precious!!" and "outstanding."Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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