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Article | March 14, 2013
Clariant Masterbatches: 2014 color guide for plastics
Designed specifically for the plastics industry, Clariant’s 8th Annual ColorForward color and trend forecasting guide for 2014 showcases the color palette trends that will attract attention next year.
ColorForward’s color predictions are based on intensive research of the most influential societal trends around the world, researched by the members of the ColorWorks global network. Experts from the world’s major trend-watching organizations, and color experts from industries as diverse as architecture, textiles, housewares, automotive, and fashion are actively contributing to the process by sharing their views and thoughts.
2014’s color palette is based on four societal trends/themes expected to have a key impact in the near future. Keeping it Real; Re-use-full; There to Share; and Vamos Jogar Bola--an invitation to come together and unite to solve global problems.
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