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Article | November 30, 2002
Very merry graphic design
Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
The new 11-oz Elf Nog package was designed by Smiley Hanchulak (Akron OH). Two cheerful toy soldiers adorn the 32-oz bottles of low-fat custard-style nog. “Moovers eggnog has been a top seller since its introduction” says Bill McCabe vp of marketing at Smith’s Dairy. “It’s become a holiday tradition in many homes.” The polyethylene terepthalate bottles are wrapped in polyvinyl chloride full-body shrink labels. Along with the bright festive graphics the labels feature a numbered Limited Edition Collector’s Seal and holiday eggnog recipes. The amber-colored UV-light-resistant bottles help maintain the product’s natural flavor while retaining vitamins and minerals. —ALR
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