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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
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The new 11-oz Elf Nog package was designed by Smiley Hanchulak (Akron OH). Two cheerful toy soldiers adorn the 32-oz bottles of low-fat custard-style nog. “Moovers eggnog has been a top seller since its introduction” says Bill McCabe vp of marketing at Smith’s Dairy. “It’s become a holiday tradition in many homes.” The polyethylene terepthalate bottles are wrapped in polyvinyl chloride full-body shrink labels. Along with the bright festive graphics the labels feature a numbered Limited Edition Collector’s Seal and holiday eggnog recipes. The amber-colored UV-light-resistant bottles help maintain the product’s natural flavor while retaining vitamins and minerals. —ALR

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