Download this free, 70-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid. Learn more >>

Article | November 30, 2003

'Tis the season

Newly revised graphics now decorate Smith Dairy's 30- and 11-oz bottles of premium and low-fat Moovers-brand eggnog. Both products from the Orrville, OH-based dairy are ultra-pasteurized to offer 120-day shelf life. The refrigerated products reached store shelves in mid-October.

By Arnie Orloski, Executive Editor

Enlarge

Full-body shrink labels are 2-mil polyvinyl chloride printed by gravure in eight colors from Seal-It. Graphics were designed by Smiley Hanchulak. The square bottles are constructed of amber PET.

"Last year when we first introduced our egg nog in these bottles our sales went up dramatically" says Penny Baker marketing manager for the dairy. "This year we expect to sell even better."

The long shelf life permits Smith to market its egg nog to much more distant markets Baker says. "We can now ship to the East Coast and to more locations throughout the Midwest too" she adds. "The colorful graphics not only catch the consumers' eyes but also the retailers like to liven up their dairy cases."

Suggested retail prices are $2.39 for the 30-oz bottle $1.19 for the 11-oz Elf Nog.

Companies in this article:

PACKAGER:

»Smith Dairy

SUPPLIERS:

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT

45 Best Package Designs

Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.

materials: Labels

CP Flexible Packaging

Anthony F. Vaudo,
CEO

| Visit Site

Flexible packaging, roll stock, stand up pouches, resealable features and shrink sleeves
ID Technology

Alan Shipman,
Vice President & General Manager

| Visit Site

Label Printer Applicators, Label Applicators, Inkjet Printers, Laser Coders, Overprinters
»
ID Technology has your labeling, coding and marking solution for primary product labeling, secondary identification, coupon labeling, case marking, bar coding, pallet labeling, date, lot or batch coding, and more.

Label Printer Applicator
CIJ Inkjet Printer
Laser Coder
Thermal Transfer Overprinter
Markem-Imaje

Jacques DESROCHES,
General Manager

| Visit Site

Laser technology: increasingly popular for marking and coding
»
Designed for high-speed marking on large coding zones and in difficult production conditions, laser technology is increasingly capable of addressing manufacturers’ requirements. It enhances the OEE (Operating Equipment Efficiency) of production lines.
YUPO Corp.

Bill Hewitt,
Marketing Manager

|

YUPO Synthetic Paper. Print. Package. Label. Design.
»
YUPO synthetic paper provides extraordinary printing, packaging, labeling and design possibilities. Waterproof, super smooth, durable and 100 % tree free, YUPO products offer blow mold and injection IML solutions and unique packaging opportunities.

Vaska Bottle