Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Singularly clear cups

Del Monte “Fruit Naturals” from Del Monte Foods, San Francisco, CA, are packed in an 8-oz clear cup with a fluted design.
Singularly clear cupsSingularly clear cups

Custom-molded by Printpack’s Rampart Packaging Division the 8-oz cups are said by Del Monte salesman Jim Jones to have a nine-month shelf-stable shelf life though the products are sold as singles in the refrigerated case. At a Hy-Vee supermarket in the Midwest the cups were priced at $1.69 each. Jones says the clear cups provide a “fun” presentation for the fresh colorful fruit. The cups are a polypropylene/ethylene vinyl alcohol/PP structure in a wall thickness thicker than usual. That’s due to a “mild retort” for nearly all the products. Del Monte also markets for clubstores four-cup paperboard multipacks which carry a suggested pricing around $2.39 Jones says.

The cups feature a 2-mil polyester full-body shrink sleeve from Fort Dearborn reverse-printed flexo in 10 colors. The sleeve is also backed with a special heat-activated adhesive according to Del Monte director of packaging graphics Jim Locke. That helps it conform to the cup’s complex surface which tapers from a hexagonal base to a round top. Coded with production information the otherwise clear lidstock has a convenient finger hold for peel-off.

The products were launched in January in four varieties. Each cup contains ready-to-eat bite-size pieces of fruit. Jones says the market response has been “very good.”

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.