ConAgra Foods, Inc., Omaha, NE, has launched its Ro*Tel brand Ready-to-Eat Queso Dips in hot-filled, custom-molded, polypropylene cups. The cups are thermoformed by Printpack, Inc. (www.printpack.com) at its Williamsburg, VA facility, and they're labeled with 2-mil PVC, 8-color rotogravure-printed shrink labels supplied by Printpack's Seal-It, Inc. division.

The consumer-convenient, 12-oz, reclosable cup packaging offers high-shelf-impact billboard graphics for point-of-purchase appeal. And the labeling incorporates a special adhesive, applied during the printing process, that ensures high-integrity adherence to the microwaveable cups.

ConAgra Foods Grocery marketing manager Ryan Toreson says, "The attractive shrink label allows us to attack the shelf and drive better awareness with targeted consumers. The vibrant graphics that this shrink labeling provides ideally supports our product strategy."