Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.

Chadwicks supplies the PVC label. Printed flexographically in six colors, it replaces a glue-applied film label. This is the first time that shrink sleeves have been used on the Perfectly Clear brand, which includes seven variants in 500-mL PET bottles. The labels are applied by a machine from Accraply.

“We wanted to give the brand a refresh but had a limited amount of time,” says Mark Bell, operations director at Contract Bottling. “We have a long-standing relationship with Chadwicks and were confident that their shrink sleeve solution would provide us with what we needed. The shrink sleeves offered shorter lead times, have a higher quality finish than wraparound labels, and let us utilize more of the bottle for branding. Chadwicks’ technical expertise and quick response means we’ve been able to produce the Perfectly Clear drinks range with a distinctive, added-value finish.”

Included in the line are both still and sparkling beverages. The sports cap closures on the still products are provided by Portola Packaging while the sparkling products get a flat cap supplied by Constar .

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.