Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>
Article |

Payne: Holographic finish for labels

Payne’s HoloSense technology produces a range of holographic effect label patterns--diagonal stripe, raindrops, kaleidoscope, mini lens, and checkerboard--available for the surface finish, can be incorporated into existing labels or included as part of a new design.
Print Reprint
FILED IN:  Package Component  > Label
     

The new HoloSense effects help enhance on-shelf presence and consumer appeal by providing added depth to colors and creating a sense of movement that attracts attention.

Part of Payne’s Inform product range, the HoloSense technology can be used either as an all-over design or on selective areas of the label.  HoloSense is the first in a number of label print technologies which stimulates senses such as sight, touch, and smell.  One study reports that the incorporation of these types of enhancements can help to increase a brand’s impact by 70%.

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.