Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>
Article |

Nathan's gives the nod to nostalgia

"Because Nathan's is an old-fashioned Coney Island restaurant, we wanted to bring back the feel of an old-fashioned squeeze bottle instead of something modern." That's how Steven Gold, president of Gold Pure Food Products in Hempstead, NY, explains his firm's selection of a 12-oz high-density polyethylene cylinder from Silgan Plastics (Chesterfield, MO) for a new 12-oz addition to Gold's line of Nathan's® Famous Original Coney Island Deli Style Mustard.

He adds "The bottle had to be squeezable and maintain the look of a typical diner-style mustard bottle. Silgan's cylinder fit our needs perfectly." The bottles are finished with a HDPE closure from Stull (Randolph NJ). The 2-mil polyvinyl chloride shrink labels are gravure printed in five colors by Halpak Plastics (Deer Park NY). The label converter also applies a special adhesive to help the full-wrap label "grab" onto the bottle. Launched in July the 12-oz mustard bottles sell for about $1.29.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.