Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

More novel packs from Heinz

Few food manufacturers show as firm a belief in the power of packaging as Pittsburgh-based H.J. Heinz Co.
Print
     
More novel packs from HeinzMore novel packs from Heinz

On the heels of its wildly successful EZ Squirt colored ketchup (see pack world.com/go/c018) Heinz just launched two more ketchups similarly packaged. The two newcomers are both filled on the same Muscatine IA line used for EZ Squirt. “There are definitely economies of scale for us because we fill the product at a facility that was already equipped with the machinery and technology needed to produce this product” notes Wayne Cleary manager packaging material systems for Heinz North America.

EZ Squirt Mystery Color hides three new “mystery” colors Passion Pink Awesome Orange and Totally Teal within a white-pigmented bottle that gains its color from white polypropylene pellets added during bottle making. Consumers don’t know what color they’ve bought until they remove the induction-sealed foil cap liner.

Except for the white pigment that preserves the mystery the bottle used for the Mystery Color line has the same six-layer coextruded makeup used for the EZ Squirt flavors. Both bottles are made by Pechiney Plastic Packaging (Chicago IL). Also repeated on the Mystery Color line are the same closure and label used on EZ Squirt. The injection-molded polypropylene closure is from Creative Packaging (Buffalo Grove IL). It includes a PP base and linear low-density polyethylene spout. The 2-mil oriented polystyrene full-body shrink sleeve label is from American Fuji Seal (Bardstown KY).

Related Sponsored Content

Carrying a $1.79 suggested retail price the 19-oz EZ Squirt Mystery Color products will be available for a limited time as only one million bottles were produced. In comparison Heinz says it has sold more than 20 million 24-oz EZ Squirt bottles since October 2000.

The other new ketchup from Heinz filled on the Muscatine line is a flavored product called Kick’rs. Holding 19 oz like Mystery Color and available in three flavors for about $1.99 each since January Kick’rs comes in a Pechiney bottle with the same six-layer coextruded structure as the EZ Squirt bottle. Both bottles are translucent white. Also similar is the American Fuji Seal full-body label. The label was designed by Lipson Alport Glass & Associates (Cincinnati OH). Seaquist Closures (Mukwonogo WI) supplies the 38-mm injection-molded PP closure.

ADVERTISEMENT

For a list of suppliers mentioned in this article see: packworld.com/go/w006

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.