Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>
Article |

Label shrinks costs for Toro

Financial savings were behind The Toro Company’s decision to replace folding cartons with shrink-sleeve labels for its SingleStream-brand adjustable-pattern lawn sprinkler.

“We made the switch in November 2000” says Debra Wells marketing and product manager of the do-it-yourself retail channel for Bloomington MN-based Toro. “The adjustable-pattern SingleStream sprinkler is the first product of its kindfor which we’ve used a shrink label. It saves us 25 percent in cost compared to the folding carton it replaces.”

The 2-mil polyvinyl chloride label for the sprinkler is supplied by Integrity Seal (Wilkes-Barre PA). Gravure-printed by Integrity Seal in eight colors the label is sourced through Xpedx (El Paso TX). Xpedx also applies the labels over the products. “We outsource packaging to Xpedx primarily because we don’t have the machinery to shrink-wrap the sprinklers ourselves” says Wells.

The sprinkler is sold at select retail outlets nationwide for about $12.99. “We conducted considerable research into different types of labels and had various vendors make proposals and we selected the one from Integrity Seal” Wells recalls. She says the company has not had any product damage reports due to the change from the carton to the label. “The product has done great with the new label and there’s a definite possibility that we could switch other lawn sprinklers into the shrink label.” (JB)

Related Sponsored Content

42 Best Package Designs: All New for 2016
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.