Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>
Article |

How color is used (sidebar)

Besides container shape and a shrink label, Chapin International uses color to create a contemporary brand for its namesake line of lawn and garden sprayers.
Print Reprint

The sprayers are gray with a copper lid.

The shrink labels on the containers carry a green band in the neck area of the container to identify the Spray-It line and copper to signal the Spray ’n Go line.

But those aren’t the only colors. Chapin’s alliances with private-label customers sometimes dictate the color palate. Chapin’s Chuck Mattes explains that some use Chapin’s brand colors and others use their own. “We will supply our national retailers with private-label brands at their request” he says.

For example when Chapin supplies sprayers to Ace Hardware stores under the Ace Hardware retailer brand name the color scheme is Ace’s familiar red and white.

See the story that goes with this sidebar: Moving an ‘industrial’ brand into home décor

Related Sponsored Content

The 2014 Packaging Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.