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Holiday launch for three-packs

Aunt Lydia’s Italian Crème toppings are now available in multiflavor three-packs from FACT Corp., Freehold, NJ, in two packaging formats.
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The company receives the aerosol cans of the nondairy toppings in bulk from Italy before its unidentified contract packager creates either a shrink-wrapped three-flavor combo in a corrugated paper “boot” or in a white paperboard window carton says Jacqueline Danforth president of FACT (Food and Culinary Technology). The company wanted the three-packs ready for club-store marketing just ahead of the 2004 holiday season.

“The company that does our warehousing set up a packaging line to create the three-packs” Danforth says. “It presented us with several packaging options for the packs. With the help of retailer feedback we selected the shrink-wrapped ‘boot’ and the box. So far as individual sources of packaging materials we rely on them.”

FACT will offer two varieties of three-packs one with vanilla chocolate and strawberry toppings the other with vanilla chocolate and mocha. The company which has been importing the crèmes for about a year also sells each flavor in a 12-count corrugated shipper. The products are sodium- and cholesterol-free and require no refrigeration. They are primarily used as a dessert topping although the mocha flavor is often used with coffee.

For retailers using the three-packs FACT’s contract packager has to cover the individual UPC code on each can and then apply a new label with a UPC code specifically for the three-pack. Although the three-packs display the individual can label graphics well Danforth says the white box could be printed if a retailer wanted to customize it.

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