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Digitally printed, pressure-sensitive labels convey brand personality of Carmella's Italian Bistro

Carmella's Italian Bistro chose cost-effective, digitally printed labels for launching its retail brand. Drawing inspiration from the pure authenticity of its homemade sauces, where heritage, pride and family are signature brand cues, it effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.
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