Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more >>
Article |

Cornstarch redesigned

Clabber Girl has introduced a new cornstarch package whose graphics retain the antique-like charm of a previous paperboard package, but integrated with bright, colorful graphics.
Print Reprint
FILED IN:  Package Component  > Label
     

Resealable recyclable steel canisters eliminate the powdering mess that can occur with traditional paperboard boxes. The striking new label details several usage tips and recipes for shortbread cookies and kids’ play clay. The new pack allows consumers to reseal the product with an airtight lid. The can also has a foil safety seal that can be folded back to form a leveling edge for measuring spoons. “The mouth of our can is wide enough for even the largest measuring spoons” says Tom Payne marketing manager for Clabber Girl. “Consumer response to this package has been overwhelmingly positive. We’re getting rave reviews from home cooks across the country.” Clabber Girl Cornstarch is available in supermarkets nationwide.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.