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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
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Schmalbach injection/stretch blow-molds the 44-g ErGo-Grip™. The bottle is nearly the same as the Fitness Water bottle introduced in April by Clearly Canadian and Reebok (see Packaging World May ’01 p. 2 or packworld.com/go/reebok).

The most notable difference is that Corona CA-based Hansen’s uses a blue colorant with the clear Hansen’s logo debossed into opposite sides of the bottle in two vertical “pillars.” This customization is possible through the use of two mold inserts which means that Hansen doesn’t have to invest in new molds.

By using a modifying mold Hansen’s costs are “less than a third of the cost of a complete new mold set” estimates Tim Welch Hansen’s senior vice president.

A color-coded heat-shrink label matches one of the five varieties of flavored water. Topping the bottle is a 43-mm push/pull sports cap from Creative Packaging (Buffalo Grove IL). Bottles are contract-filled at approximately 183°F. The 24-oz Energy Water line is rolling out nationally retailing for $1.49. Additional details are available at packworld.com/go/ergogrip.(JB)

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