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Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Podcast | November 2, 2010
Consumer study emphasizes the impact of a good package label
Matt Dudas, market development manager at Eastman Chemical Co., discusses results of an online study of 800 consumers, performed by AC Nielsen, showing that a well-executed shrink-sleeve label intensifies emotional connections with brands.
Jim George, Marketing & Design Editor
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